A New Online Casino “in Canada”
“In Canada” is the keyword here. Because an online casino might be already operating elsewhere in the world and start its journey in Canada later. The whole process is called localization and it takes substantial investments as well as tweaking the platform to fit the needs of the players.
So, even if an online casino has been in operation for quite some time, the experience of Canadian players isn’t going to be the same. These are technically new online casinos in Canada. Due to the latest regulation in the country, the offshore operators as well as the local ones require licensing from the provincial governments.
As the result of the new licensing, some features of the existing casino might change, effectively making it a new online casino. At the same time, operators tend to offer unique promotions to get the attention of the local players. As you can imagine, a popular bonus in the UK may not be popular in Canada.
A Brand New Online Casino in Canada
A brand new casino is just the opposite of what we’ve discussed so far. These operators have no previous industry experience and are starting to accept Canadian players at the same time as the rest of the world. Or, it might even be a Canadian online casino that doesn’t operate anywhere else.
The biggest drawback for these casino brands is the lack of experience. As the operator doesn’t know what services the players are going to like or what promotions will work best, it takes some time for the popularity to take off.
Don’t get us wrong here. We’re aware that even the newest online casino Canada does enough market research and focus group discussions before coming out. It’s just that in the ever-changing world of iGaming, initial market research can only take you so far.
However, it doesn’t mean all of the new online Canadian casinos are the same. For example, a brand new casino from an experienced operator will not suffer from the issues we just discussed. In most cases, these operators are white label companies that handle plenty of other casino brands at the same time.
These companies have far more resources and industry experience to popularize a brand within a very short time. That’s why most of the reputed online casinos in Canada are operated by white label companies instead of individual operators.